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Cat’s love affair with beauty started in 1996 when she began marketing and creating products for a high-end natural beauty line for spas.  She quickly developed a passion for creating products and cosmetics that not only improved skin health but also helped people feel better about themselves and their appearance.  

In 2012 she took a hiatus from the beauty industry to become the Editor-in-Chief of The Scout Guide Denver, a premier lifestyle publication that features the best of independently owned businesses in Denver. In 2014, Cat returned to her roots with a friend and former colleague whereby they ultimately launched intelligent elixirs skincare. She currently spends her time in every aspect of the business from creating products to packaging and marketing the non-toxic skincare line nationwide.